A company that builds its own software becomes two things at once: a user, and the most credible name in its industry. Five industries so far.
Hospitality
Five sites and 110 beds in Takayama, run by a back office of three. Cleaners, receptionists and bar staff built the pricing agent, the check-in system and the rota.
Elderly care
Twenty-plus facilities and 200 staff. Qualified care workers and physiotherapists built the care plan builder and the admission assessment themselves.
Tax advisory
A fifty-person firm in Shinjuku. Five practising tax accountants built the inheritance tax estimator and the incorporation simulator between client meetings.
Construction supply
Thirty staff across construction supply and e-commerce. Three department heads brought sales data that used to sit in separate places into one platform.
Software
A software company founded in 1994 that builds reservation systems for ryokan and hotels. Its engineers are committed to the product it sells — so finance, admin and sales build the back office.
Why it compounds
We do not have to find the next forty customers.
We have to make the first five worth copying.
That is the point. The sixth customer is the one that proves the motion — and gets to be the credible name in a new vertical.